New and useful from the traffic scene!

Winter fun with a car belongs on the track

When the police experienced increasing speeding and reckless winter driving in the city center in 2021, they took the initiative for organized driving on the track. Safedrive supported the initiative from the beginning. This year, the success was repeated, and on Saturday, February 21, around a hundred car enthusiasts gathered in Raabakken.

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Received 100,000 kroner and gave 100,000 kroner to a rural project

After participating in Safedrive Reward for just under a month, Lars Ketil Mikkelsen from Tromsø was selected as the winner of the month and was paid NOK 100,000. But the winnings don't stop there.

Ivar from Drammen won one million kroner

With 24 green and zero red weeks in Safedrive Reward, Ivar Forsland became this year's winner of the super draw and one million kroner richer.

Safedrive recruits top political expertise for new leadership role

Safedrive continues its growth as one of the country's most forward-thinking technology environments within mobility and traffic safety. The company is now hiring Veronica Isabel Pedersen as Director of Communications and Policy – ​​a newly created position to strengthen Safedrive's strategic and community-oriented work.

Thanks to Lars, winter is a little brighter for families with children in Tromsø

After participating in Safedrive Reward for just under a month, Lars Ketil Mikkelsen from Tromsø was selected as the winner of the month and was paid NOK 100,000. But the winnings don't stop there.

Safedrive now warns of the risk of slippery roads!

When the roads become slippery, driving becomes more demanding. That's why we're launching a completely new type of warning that will help make driving safer throughout the winter.

Gjensidige is wrong: traffic warnings save lives – and strengthen the work of the police

Gjensidige in Norway claims that traffic alerts make drivers drive faster and increase the risk of accidents. Our data shows the opposite.

Safedrive provided the iron for the TV campaign 2025 – raising over 450,000 for the Atlas alliance

Safedrive continues the tradition of dedicating an entire workday to the TV campaign. This Thursday, they took the usual workday off to call businesses in Namdalen – and raise money for this year's campaign for the Atlas Alliance.

When Fatal Accidents Are Not Accidental

Most deaths on Norwegian roads are caused by speeding, intoxication or driver error. However, statistics show that some accidents may be intentional. In 2024, around seven percent of traffic deaths are suspected to be deliberate acts.

– Thanks to them, my children have gained a larger network and friends across schools

Bente Katrin Halvorsen was the winner of the Safedrive Reward of the month in July. In addition to receiving a prize of NOK 100,000, she also had the opportunity to donate up to NOK 100,000 to socially beneficial causes in the local community through the Tryggve Fund.

Safedrive's first apprentice got a "very good pass"

Magnus Fyrileiv Holmvassdal from Namsos has recently completed his apprenticeship in sales and service, and passed the vocational exam with top marks.

Are you worried about wildlife collisions in the autumn darkness?

One in four people fear being hit by a car. At the same time, this means that three in four drivers do not see this as a major risk – and that can be scary. The accident can happen in an instant, and the consequences are often serious for everyone involved.

Training, sanctions – and now rewards

Norwegian road safety work has for decades been built on two pillars: training and sanctions. With Safedrive Reward, we get a third pillar in road safety work – rewards.