When the roads become slippery, driving becomes more demanding. That's why we're launching a completely new type of warning that will help make driving safer throughout the winter.
Safedrive continues its growth as one of the country's most forward-thinking technology environments within mobility and traffic safety. The company is now hiring Veronica Isabel Pedersen as Director of Communications and Policy – a newly created position to strengthen Safedrive's strategic and community-oriented work.
After several years as an advisor at Kruse Larsen, Veronica Isabel Pedersen now joins Safedrive as Director of Communications and Policy. CEO Magnus Wester points to her political experience and the company's growing role in society as the reason for the appointment. Photo: Bjørn Tore Ness.
– We have worked closely with Veronica for several years, and we know exactly what we are getting: a capacity with a rare combination of political experience, strategic vision and professional weight. Safedrive is growing quickly, but our role in society is growing even faster. We need people who can lift us up – and who understand both the politics, the regulations and our social mission, says Magnus Wester, founder and CEO of Safedrive.
Pedersen comes from a role as an advisor at Kruse Larsen, and has previously been State Secretary and Political Advisor at the Ministry of Fisheries. She has followed Safedrive closely through several of the company's most important processes in recent years.
– I have been impressed by the commitment and passion of both the founder and the employees. I know how hard they work, and how much data-driven knowledge they possess. Safedrive is an environment that is truly passionate about safer roads – and that should be applauded by both politicians, authorities and the rest of us, says Pedersen.
With over 265,000 users, Safedrive has broad coverage across the country, and in 2024, it communicated more than one million notifications of unique incidents.
Safedrive has over 265,000 users and sent out more than one million alerts about unique incidents in 2024. 92 percent of the alerts concerned animals, obstacles, accidents or other conditions that directly affect traffic safety. Safedrive is today one of the few Norwegian technology environments that is both growing and creating jobs in the rural areas, with headquarters in Namsos.
– Norway needs more environments that combine technology, safety and jobs outside the largest cities. We have invested heavily in developing a service that actually works – and that makes people safer on the roads. But we have not been good enough at communicating this. We need to do something about that, and that is precisely why we are strengthening ourselves with this role, says Wester.
Pedersen believes the timing is right – and important.
– We are in a political situation where technology that works is challenged by regulations that are not based on documented effects. This requires more knowledge, more facts and a greater understanding of what actually creates safety in traffic. I am looking forward to taking on that job, says Pedersen, who will take up the position on January 1.
