After participating in Safedrive Reward for just under a month, Lars Ketil Mikkelsen from Tromsø was selected as the winner of the month and was paid NOK 100,000. But the winnings don't stop there.
When the roads become slippery, driving becomes more demanding. That's why we're launching a completely new type of warning that will help make driving safer throughout the winter.
Safedrive continues the tradition of dedicating an entire workday to the TV campaign. This Thursday, they took the usual workday off to call businesses in Namdalen – and raise money for this year's campaign for the Atlas Alliance.
Most deaths on Norwegian roads are caused by speeding, intoxication or driver error. However, statistics show that some accidents may be intentional. In 2024, around seven percent of traffic deaths are suspected to be deliberate acts.
Bente Katrin Halvorsen was the winner of the Safedrive Reward of the month in July. In addition to receiving a prize of NOK 100,000, she also had the opportunity to donate up to NOK 100,000 to socially beneficial causes in the local community through the Tryggve Fund.
One in four people fear being hit by a car. At the same time, this means that three in four drivers do not see this as a major risk – and that can be scary. The accident can happen in an instant, and the consequences are often serious for everyone involved.
Norwegian road safety work has for decades been built on two pillars: training and sanctions. With Safedrive Reward, we get a third pillar in road safety work – rewards.
Fuel prices have been a headache for Norwegian drivers for several years. A large part of the amount is pure taxes – and new climate requirements could make the pump even more expensive in the years to come.
Never before have Norwegians paid more in tolls than now. In 2024 alone, NOK 15.8 billion was collected – more than ever before. At the same time, the number of toll stations and the level of rates continue to grow.
Every month, 100,000 kroner is awarded to socially beneficial causes through the Tryggve Fund. In July, the support went to Sveberg Danseklubb and Malvik Red Cross, who make the local community a better place to be!
Every month, one lucky winner of NOK 100,000 is drawn through Safedrive Reward. Now, the winner also has the opportunity to donate an additional NOK 100,000 to socially beneficial causes through the Tryggve Fund.
