Safedrive continues the tradition of dedicating an entire workday to the TV campaign. This Thursday, they took the usual workday off to call businesses in Namdalen – and raise money for this year's campaign for the Atlas Alliance.
– This has now become a tradition at Safedrive, says CEO of Safedrive, Magnus Wester.
Every year, the company sets aside an entire workday to support the TV campaign. Then, the regular workday is canceled – and the whole team spends the time calling businesses in Namdalen to raise money.
– We are very proud of that, he says.
Ingrid Hildrum Aakervik, project manager at Namdal Business Association and responsible for the business community's fundraising campaign, highlights Safedrive as an important partner.
“We are very lucky to have Safedrive on board. They volunteer, give up a whole day's worth of sales and raise money for the Atlas Alliance,” she says.
“This year's TV campaign will help children in poor and war-torn countries to get education and health care,” says Stig Rønne, county coordinator for the NRK TV campaign.
The money from the TV campaign will go towards education, healthcare and emergency aid, as well as aids such as Braille textbooks, wheelchairs and prosthetics. This will give 200,000 people with disabilities and their families in Palestine, Ukraine, Ethiopia, Nepal, Tanzania, Uganda and Zambia a better life.
Cheerful and motivated employees at Safedrive made a great effort for the 2025 TV campaign.
According to Safedrive sales manager, Yasin Hussein, the response from businesses in the region has been overwhelming.
– We work with traffic safety, but we would also like to contribute to other things when we get the opportunity – and now we were given the opportunity by the TV campaign to contribute this year. We are calling businesses in Namdalen, and we have received an incredibly positive response. We have already received many contributions, and the day has only just begun!
At Safedrive, the day is also about more than money. For Ayse Selnes, a salesperson at Safedrive, participating is both rewarding and fun.
– I think it's really nice that we get the opportunity to have a slightly alternative working day. It's also very rewarding when we're welcomed as well as we are on the phone. They probably feel that it's a good initiative on our part. So it's really nice, she says with a smile.
Stig Rønne, county coordinator for the NRK TV campaign, and Ingrid Hildrum Aakervik, project manager at Namdal Business Association, were both very satisfied with the contributions from the business community in Namdalen.
Magnus Wester sums up the feeling in the company:
– You become very proud and moved when all employees choose to give away a whole day's salary to call around and collect money. And we at Safedrive are also proud to give away a whole day's turnover – and we think it's worth it, because this is very important.
The Atlas Alliance Foundation consists of eight organizations by and for people with disabilities.
The Norwegian Blind Association, the Joint Organization of the Disabled, the Norwegian Handicap Association and the Norwegian Association for the Developmentally Disabled founded the Atlas Alliance in 1981 after the TV campaign “A New Life”. Through peer-to-peer work, the Atlas Alliance works for equal rights and opportunities for people with disabilities abroad.
The Atlas Alliance consists of:
Read more about what the money from this year's TV campaign goes towards here.
Would you like to support the TV campaign and the Atlas alliance? Visit giverstafett.no , or tip your amount to 2133.
